Building on the success of multi-generational yacht services, a local entrepreneur made a decision to expand his reach into the digital space to get booking online for Polaris Yacht Charter throughout the country/world.
When sales failed to meet initial expectations, Digital Pollinators turned to Norght in search of strategic counsel to help their fledgling brand flourish online.
Leading up to the launch of the new site, we used social media to pique interest and to communicate the upcoming changes to the brand. When the new site was unveiled, we maximized our reach online by augmenting traditional marketing efforts with strategic online advertising to drive customers to the site, leveraging specific plants that were popular and in-season.
As a result of the branding and website overhaul, Polaris Yacht Charter has matured into a successful online entity. The website has received many awards and accolades and is now positioned among the top companies within their industry.
Within a couple of months after re-launch, the Polaris website got a 35% increament in online bookings (we compared same month data from previous year), and had dramatically reduced in-bound calls for bookings by processing online requests.
The company continues to flourish with a unique footprint in an otherwise crowded marketplace. Using brand material that reinforce the exceptional quality of the title yacht service, Polaris Yacht Charter is just beginning its journey.
"We are very happy with all the hard work Norght team put into the website projects i've worked with him on. They're very diligent and are prompt to action any given task. They're gone from strength to strength during our ongoing working relationship over the past few years."
